3 to 5 years
Work From Office
We are looking for an experienced Meta Ads Specialist who can independently plan, execute, and optimize paid advertising campaigns for our international clients. The ideal candidate will be responsible for managing the complete lifecycle of Meta advertising campaigns, ensuring strong performance, measurable ROI, and continuous optimization.
This role requires a hands-on professional with strong analytical skills, creativity, and a deep understanding of global advertising strategies. The candidate should be comfortable working with minimal supervision and managing campaigns end-to-end.
Plan, launch, and manage paid advertising campaigns across Meta platforms, including Facebook, Instagram, Messenger, and Meta Audience Network.
Develop and implement audience targeting strategies, bidding strategies, and campaign structures to maximize campaign performance.
Create and test ad creatives, visuals, and compelling ad copy, using tools such as Canva or similar design platforms when required.
Continuously monitor campaign performance and optimize ads based on key metrics such as CPA, CTR, ROAS, and conversion rates.
Conduct A/B testing on creatives, audiences, and campaign strategies to identify the best-performing combinations.
Analyse campaign data and generate actionable insights to scale high-performing campaigns and improve underperforming ones.
Stay up to date with Meta advertising updates, algorithm changes, new ad formats, and international digital marketing trends.
Collaborate with internal teams to ensure campaigns align with brand guidelines and marketing objectives for international audiences.
Prepare and present clear campaign performance reports, along with recommendations for improvement and future strategies.
Maintain clear and effective communication with overseas clients and internal teams.
3–5 years of hands-on experience managing Meta Ads campaigns for clients, preferably across international markets.
Strong expertise in the Meta Ads ecosystem, including campaign setup, audience targeting, placements, bidding strategies, and conversion tracking.
Proven ability to deliver measurable results, including improving ROAS, reducing CPA, and scaling advertising budgets.
Experience creating or coordinating high-performing ad creatives (visuals and copy) and optimizing them based on performance data.
Strong analytical and data-driven mindset with the ability to interpret campaign performance metrics.
Excellent written and spoken English communication skills for client interaction and reporting.
Ability to work independently, manage multiple campaigns, and meet performance targets with minimal supervision.
Familiarity with tools such as Meta Ads Manager, Canva, analytics dashboards, and reporting tools.
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